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Once you have
your list of customer details you are ready to create the body
of your e-mail.
This is pretty
straight forward. Open a new Word document and save it. Write
the body of your e-mail without worrying about subjects, etc.
I suggest keeping the letter pretty plain, i.e., no
formatting. Some e-mail programs understand formatting and
some don't. It can get pretty messy. So, if you want to emphasise
anything, use line spacing or surround key words and phrases
with asterisks "*".
Here's the
e-mail body that our fictional company "Super
Stationery" wrote. I've noted places where I will add personalised
information about the sender by capitalising and surrounding
by brackets "[ ]". This information will come from
our customer details:
Hi
[FIRST
NAME]
Just
a quick note to let you know about Super Stationery’s
*amazing special offer* on specialty paper.
As
a previous buyer from our huge range of specialty paper, [COMPANY
NAME] knows that using special papers can make your
business letters stand out form the crowd. So the extra price
is worth it because you know your correspondence is more
likely to be read rather than put aside (or worse, thrown in
the bin!)
And
right now, for orders placed in the month of August, 2001,
we’re offering [COMPANY
NAME] a *buy three get one free* offer!
That’s
right! Order 3 specialty papers from our huge range and you
can select a fourth (up to the average value of the first
three) absolutely free! (while stocks last)
Our
usual shipping rates apply.
So
[FIRST
NAME] feel free to call, e-mail or fax through your
orders.
If
you would like a catalogue of our range, either visit our
website www.superstationery.com.au
or telephone me to post a catalogue of our range.
And
if you have any questions, do not hesitate to contact either
me or any of our customer service representatives.
Be
quick! This offer is available only for orders placed in
August 2001 (while stocks last).
Regards,
Alice
Williams
Customer Service Supervisor
Super Stationary
Ph: 02 8899 6565
Fax 02 8899 6000
E-mail: alice_williams@superstationery.com.au
www.superstationery.com.au
Make sure you
save the document again when you're happy with it.
So that's the
body of our e-mail done. Now, the next step is the merge the
customer data with our e-mail body.
Click
here to continue to Step 3a...
Click
here to return to Step 1...
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